1. IDENTIFY A NEED IN THE MARKET & KNOWING YOUR OBJECTIVES

The  first step in starting a fashion business is to identify what the market needs. So, think about what people need more supply in, what fashion is trendy, what products are people buying more in this season. Knowing what your audience needs is a great way in starting your business and can help you know what niche you want for your business. 

Knowing your goal is very vital and crucial in starting a fashion business, knowing your WHY, WHERE, WHEN, WHO and HOW. WHY are you starting your business? WHAT product are you selling?  WHEN will you start the business? WHERE are you going to sell your product? HOW will you sell your products and WHO will you sell it to?  These are important questions you must clearly define before starting up a business. 

2. FIND YOUR NICHE

The fashion industry is massive, consisting of different brands all with different designs and styles, so it may be a little confusing if you don't  research on your market niche that you are passionate about and that is sellable in the market. It’s important to identify your niche and stick to it. This will help you to create a product line that resonates with your target market,  help you tailor your adverts  better to sell to a particular set of audience that will buy your products and help you  build a solid, unique brand that stands out from others.

.Here are a few examples of highly successful clothing brands that operate in different niches:

• Adidas 
• Jack and Jones
• H&M 
• ZARA
• Pretty little things